FurLife

My Role

For FurLife, I worked on a variety of marketing creatives for their pet wellness products and accessories. Most of my work involved designing static Meta ads in 1:1, 4:5 and 9:16 formats for different campaigns and promotions. I also created Amazon listing images, website and PDP visuals, product labels, packaging and email designs.

Design Approach

For FurLife, I wanted the ads to feel relatable to pet owners while making the products and their benefits easy to understand. I worked on different creative angles such as common pet problems, product benefits, competitor comparisons, customer testimonials and holiday promotions.

I used both AI-generated visuals and traditional Photoshop techniques depending on what each concept needed. Some ads were fully AI-generated, with me handling the prompts, visual direction and final quality checks. For other designs, I combined AI imagery with manual editing and compositing in Photoshop.

I also created multiple versions of the same concept using different pets, backgrounds, headlines and layouts. This gave the team more creative options to test while keeping the ads consistent with FurLife's branding.